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It's time for your company to go live. Live on the Internet,
that is. The first step to building your presence on the Internet
is to design a website that customers will want to visit - and come
back to. Getting customers to stay long enough to explore your website
is like getting them to stay at a store. Like a store, your website
should be attractive and professional looking.
Most important: Whatever your business offers -
whether it's a product, a service, or information - it should be
easy to access on your site.
Whether you're building a site from scratch or updating your
existing site, you've got a few options. Your goals for the site
determine the options you should go with, so make sure you've got
those nailed down first. Ask yourself: What do you want to achieve
with the site?
- Will you use the site to dispense information?
- Do you merely want a Web presence so customers can find you
online?
- What sections do you want in your site? (e.g. About your company,
company history, product pages, executive bios)
- Do you want your site to act as a virtual salesperson, performing
online transactions?
- Will you need to develop any special tools for users to interact
with your site?
- Do you already have a logo that your site designer must incorporate
in their design?
- About how many pages are you looking to have designed?
- Do you want your site to be structured to help gather data
for marketing purposes?
Depending on your answers to these questions, you may be looking
for a one-stop shop or separate contractors to address each part
of your site. Designing your site can be as simple - or as complex
- as your imagination and/or budget allows.
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