| Ah, the wacky world of the search engines - Secrets
Revealed: It is not an unfair statement to say that a good
ranking in the top search engines will drive more business your
way than you can handle. Keeping the masses at your site and
actually closing the deal is something we talk about in our
other articles.
The best search engines got to be the best search engines by
delivering sites that best matched their users' search. Why
would you use a search engine that returned bad results? So the
search engines use complex algorithms to find the best matches.
The more content on your site - that is text in HTML, not
images or flash - the more the search engines will have to
collect about your site and the more likely you will find
yourself on the top of their rankings. Every word you are
reading on this page has been indexed by the major search
engines and because there are so many words, this page has a
better chance of finding its way on a search engine list then a
similar page with less words.
More importantly though, the web is a great big community and
if you really want to succeed out there, you need to have
something to offer the rest of the community.
Just when you thought high school was over and popularity
didn't matter anymore. One of the top factors in high rankings
is link popularity. Link popularity is simply how many other
sites in the web community link to your site. These sites have to
also be indexed with the search engine you are indexed with.
The more popular the other sites are, the better for you. The
idea here is that popular sites will only link to other relevant
sites so the search engine algorithm naturally places these
linked sites higher in their rankings. The more links you have
to your site on popular sites, the better off you are. Not only
that, you are also going to get visitors from those sites.
Sometimes, one well placed link can generate all the traffic you
need.
This one is a catch-22. The more people who visit your site,
the higher you will be ranked in the search engines and the more
people will visit your site. Popularity online takes time and
comes from good, useful content and lots of well placed links.
Don't expect good rankings overnight. This takes time and
hard work. You will need to re-index your site often and when
content is added. Visit the tools section for some good
registration tools.
What about meta-tags? And page titles? And alt tags? More
about those >> Myths and Legends.
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